I remember being a youngster from a small town 1 hour from Malmö, always hearing about that incredible skater Pontus Alv and watching his home made skate videos. These videos were much more than skate videos. He had a different approach than most other at that time, it was inspring, not only to get you skating, but to do your own thing, whatever that was. Many years later his Polar Skate took off becoming a huge success, and now Last Resort AB.