We love Snow Peak’s technical clothing, sophisticated enough for the city but built to withstand the rigors of outdoor exploration. From a stroll in the park to climbing the side of a mountain, Snow Peak is our go-to brand for any adventure.
In 1958, mountaineer Yukio Yamai founded a climbing equipment company in the Niigata prefecture of Japan dedicated to reconnecting people with nature. Sixty years later, through the vision of Yukio’s son Tohru and granddaughter Lisa, Snow Peak has evolved into a complete outdoor lifestyle brand. Today, Snow Peak offers new experiences to its customers through dedicated Snow Peak stores, restaurants, and even outdoor parks in the United States and Japan. At each turn, Snow Peak is guided by its core philosophy: fostering human connection and well-being by strengthening our bond with nature.